Our Story
Welcome to Flock, where the sun meets the sand, and sustainability meets style.
Meet the passion behind Flock, Katie a dedicated beach lover with a love for all things vintage, bohemian, and a commitment to making a positive impact on our beloved coastal environments. Her love affair with the beach started at a young age while growing up in beautiful Waihi Beach. Whether it's the soothing sound of waves, the feel of warm sand underfoot, or the vibrant colours of beach sunsets, the beach has always held a special place in her heart.
Katie's love for the outdoors goes beyond the beach. She's an avid traveler, always seeking new adventures in nature. Whether it's walking through the bush, traveling around the tropics, or hanging at the beach, she loves being amongst nature.
Katie has teamed up with a few local chicks who share her passion for the beach, nature and pretty things. At Flock, you'll find plenty of inspiration for your own outdoor adventures and gatherings.
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At Flock, we believe that true artistry knows no bounds, and that's why we've collaborated with a few incredibly talented artists who specialize in creating bespoke patterns exclusively for our brand.
Each artist brings their unique vision and creativity to the table, infusing our collections with a touch of their individual magic. Our partnership with these creative artists allows us to offer you a one-of-a-kind beach experience. With Flock, you're not just purchasing a product; you're acquiring a piece of art that tells a story of coastal beauty and the passion of the creation behind it.
Saving plastic bottles from our oceans
Katie's passion doesn't stop at creating stunning beach products. She's on a mission to protect and preserve the very beaches she loves. At Flock, you'll discover an impressive range of eco-friendly products made using post-consumer plastic bottles. With every purchase, you're not just acquiring a piece of the beach, you're also contributing to the removal of plastic bottles from our oceans and shorelines.
If you share Flocks passion for the beach, bohemian and vintage vibes, outdoor adventures and making a difference you've found your new favorite online destination. Join us on our journey to make a difference, one beach product at a time, and celebrate the magic of nature and flocking with the people you love.
Customer Love
I couldn't love my Flock stuff more!! I'm lucky enough to have the drink bottle, cooler bag and towel. They are all really nice quality and have all the little details covered! I have dropped my drink bottle down two flights of stairs and you would never know it! On top of being quality. I love that they are unique and designed locally!
Aimee